[Exclusive Interview] This Indian Healthtech Startup Has Built Pain & Prick Free Gadget To Monitor Vital Body Metrics In 60 Seconds

Recently, we interacted with Mr. Sunil Maddikatla CEO & Founder of BlueSemi – a revolutionary HealthTech company with a mission to transform the way people monitor their health on a daily basis.

Here are the interview highlights:

Could you provide more details about the product development process of EVYA by BlueSemi, starting from ideation to commercialization?

Even a few years ago, a state-of-the-art lifestyle gadget equipped with non-invasive and pain-free technology was rather unheard of. Also, maintaining health and wellness and being regular with it was not exactly a priority for those in the age group of 32-54. We realized that for many people in the aforementioned age group, being fit usually meant working out in gyms or maybe adopting crash diets. Until the COVID-19 pandemic hit the country, it was common for only the 60+ age group to undergo regular health checkups and prioritize wellness. But things changed soon after. 

That’s when our understanding of different Indian users came into the picture. We figured that the unavailability of a specific lifestyle gadget to measure different body vitals was a hindrance when it came to keeping regular tabs on their vitals. They needed six different gadgets to monitor six body vitals for so long. But we aimed to make it as easy as checking Facebook, Instagram or even WhatsApp. 

That’s why we thought of creating EYVA to bridge the gap. We designed it so that the gadget is exceptionally easy-to-use. It is non-invasive, ‘pain and prick free’ and helps one prioritize measuring and monitoring six vital body metrics. The vitals one can measure include blood glucose, blood pressure, heart rate, ECG, oxygen level, and average glucose levels (HbA1c) within 60 seconds. 

With EYVA, people can revolutionize their understanding of their bodies better and adopt the right food, fitness, and lifestyle choices that keep their vitals within the normal range. They can remain clear on which food and drinks their bodies better respond to. Everyday wellness choices like whether one should have black coffee or milk coffee, black tea or milk tea become simpler.

Similarly, one can also monitor their sleep cycles and how different sleep intervals affect them. By keeping track of their trends and insights, people can efficiently manage multiple lifestyle problems. Be it diabetes management, taking better care of heart health, high blood pressure, or even managing mental health – EYVA is the wellness companion that can help. It is a game-changing gadget that helps to take preventive measures against developing chronic illnesses later in life. 

It also comes with a free app that gives users valuable insights into their health and wellness. The app tracks daily, weekly, and monthly trends, allowing users to identify patterns and make informed decisions about their fitness, nutrition, and stress management. With the app’s help, users can set goals and track their progress towards achieving them. 

Owing to these prospects, EYVA became an exceptionally demanding product and recorded five bookings per minute on average in its booking phases. And currently, we want to scale up drastically to meet the growing customer demand.

Unlike other wellness devices, EYVA is absolutely non-invasive. It can measure blood glucose levels without any pricking or drawing blood, which is a significant advantage for people who need to monitor their blood sugar levels regularly. Additionally, the gadget provides real-time results in just 60 seconds, making it a quick and efficient way to manage their lifestyle and create wellness goals for themselves.

Also, this gadget has a sleek design helping users measure their vitals anywhere and everywhere they want. Its portability makes it easy to use anywhere, whether at home, work, or on the go. All in all, Eyva is a game-changing gadget for anyone looking to take control of their health and wellness. 

What are the future plans of BlueSemi with EYVA?

Our company has identified a few vertical-relevant roadmaps for the overall development of technology. Our first focus aims to enhance EYVA’s capabilities by adding valuable features that provide users with meaningful insights and recommendations on improving their food choices, exercise routines, sleep cycles, and daily habits. The primary goal here is to encourage users to adopt healthy lifestyle habits and create. However, it’s important to note that EYVA is not solely focused on providing recommendations, it also aims to help users integrate them into their daily routines, making healthy habits a natural part of their lifestyle. This unique feature sets EYVA apart from other health monitoring devices available. 

At BlueSemi, our ultimate goal is to positively impact users’ lifestyles by allowing meaningful interventions to improve health outcomes. EYVA’s one-of-a-kind approach focuses on lifestyle changes that can profoundly affect our overall wellness. 

EYVA is not merely a glucose-monitoring device. It also offers guidance on how to address high glucose levels, identify the factors that contribute to increases, and implement strategies to lower them. This is a gap in the market that EYVA aims to fill by providing a comprehensive platform that integrates various health metrics and offers deeper insights, empowering users with a holistic understanding of their bodies. In the future, providing continuous glucose monitoring is the key. By facilitating informed decision-making and promoting lifestyle changes, we aim to support our users in achieving optimal health and wellness. 

There’s a lot of commitment to continuous innovation and expansion, with plans to develop and add more features into EYVA that will add on to the insightful recommendations we already offer. We are also exploring new form factors for the gadget to reach a wider audience globally. We remain committed to bridging the supply and demand gap and exploring novel business models to establish EYVA as a global sensation. We have already witnessed remarkable growth and received support from leading tech companies and investors, enabling us to scale up further and realize our vision for the future.

How does BlueSemi approach competition in the health tech industry?

EYVA is quite ahead of the curve, it is unique and we don’t have any competitors currently. We are proudly the only company to offer an all-in-all lifestyle gadget EYVA, which is ‘Made-in-India’. As the pioneer of this ground-breaking technology, we are always one step ahead of the market as the lifestyle gadget is the world’s first non-invasive product. It is sleek and luxe, and also can be used on the go! 

Could you describe the growth and development of BlueSemi from 2021 to 2023?

EYVA made quite a splash when we unveiled it at CES 2021 in Las Vegas, USA, amassing a subscriber base of over 10,000 right off the bat. Despite the high demand, EYVA’s approach is not simply to sell as many units as possible and move on. Instead, we intentionally limited our initial sales to gather feedback and understand customer behaviour. This has allowed us to refine and enhance the product’s features, ensuring that EYVA is continually improved and tailored to our customers’ needs. Today, EYVA has a strong presence in 26 out of 28 states, with users conducting over 6,60,000+ scans and boasting a remarkable 94-95% acceptance rate. These impressive statistics are a testament to the effectiveness and efficiency of the product.

Our initial sales have been incredibly successful, with our first product batch selling out in just five days. To continue this momentum, we set a goal to achieve six times our previous sales volume in just two months. To accomplish this, we launched a second flash booking in March and another one in May, which received an overwhelmingly positive response and sold out in just 48 hours. Our rapid growth can be attributed to a combination of past achievements and plans, including enhancements to our supply chain, manufacturing efficiency, quality control, and performance. 

How does BlueSemi encourage positive behavioural/lifestyle change through its product?

The inception of EYVA was rooted in the aim to revolutionize blood glucose monitoring by making it painless and effortless, with a focus on enhancing user experience. This approach was later extended to monitoring other vital body functions, resulting in the development of EYVA. The central objective of this innovative device is to simplify the complex and time-consuming procedures associated with health check-ups. EYVA achieves this by reducing the number of steps involved and providing a user-friendly digital interface. The underlying inspiration behind EYVA is derived from the Japanese concept of Ikigai, which emphasizes the importance of informed living and helps users gain a better understanding of their bodies. By empowering users with the necessary tools to take preventive action, EYVA aims to mitigate the risk of chronic illnesses later in life.

EYVA sets a new standard, even for individuals with diabetes, as it eliminates the need for cumbersome and impractical techniques, such as using diabetes strips, to monitor blood glucose levels at home. Instead, EYVA provides a user-friendly, non-invasive wellness gadget that saves time and measures multiple vital body metrics  to manage  and lead a holistic lifestyle easily.

Furthermore, EYVA has been developed with a unique approach to tackle the social stigmas and apprehension associated with conventional devices. To make EYVA more accessible and user-friendly, it has been designed as a stylish health-tech gadget, which users can proudly display and flaunt. This approach aims to remove the negative connotations surrounding medical devices and make EYVA an aspirational purchase for users, empowering them to improve their health and well-being without feeling self-conscious or stigmatized.

Priced at ₹ 16,650, Eyva also comes with a free app that provides users with valuable insights into their health and wellness. Also, one gadget can be used by a family of 4.

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