Disney Star is anticipated to earn between ₹1,600 and ₹1,800 crore in advertising income from the forthcoming ICC Men’s T20 cricket World Cup.
Disney Star is the tournament’s official media rights holder.
Disney Star To Earn₹1,600 and ₹1,800 Crore in Upcoming T20 Cricket World Cup
It is anticipated that the income amount will resemble that of the World Cup that was held in Australia two years prior.
Because Indian fans watch sports early in the morning, revenue is likely to be the same despite additional matches and teams.
The competition dates are June 2– June 29. West Indies and the US will host matches. Disney Star hopes to have a comparable roster of sponsors to the current Indian Premier League (IPL).
Disney Star is nearing an agreement to sell approximately 40% of its inventory of advertising spots.
Top sponsor spots in the IPL are anticipated to fill up quickly with advertising.
Even though the April–June quarter was poor, FMCG advertisers are nevertheless anticipated to step up.
Disney Star’s EVP of advertisement sales, Ajit Varghese, noted conversations with brands in the gaming, finance, and FMCG industries. He stated, “Last year and more so this year, we’ve seen a huge interest in gaming and banking and finance services sectors in cricket. Fintech, too, is an important sector. There is also infrastructure and industrial products that will emerge as a strong category. Interestingly, earlier FMCG companies would contribute in single digits to cricket revenues, now they are in the strong double digits.”
Popular sectors of Cricket Advertising
Cricket advertising has attracted a lot of interest from the gaming, banking, and finance services industries. Additionally, fintech is seen as a significant area for cricket advertising. Industrial goods and infrastructure are becoming popular sectors for advertising.
The revenue contribution of FMCG corporations to cricket has grown from single digits to double digits.
On June 9, there will be a much awaited India-Pakistan encounter at the tournament. In the first round, India will play against teams from the US, Canada, and Ireland.
In the tournament’s opening round, India has four matches. When compared to the last T20 World Cup, the broadcaster expects a 50% increase in the number of advertisers.
It is anticipated that the number of advertisers would rise as a result of growing interest from various industries.
