Dell Starts Firing Employees From Sales Teams: Changes Sales Strategy For Generating More Profits


Sheetal Bhalerao

Sheetal Bhalerao

Aug 10, 2023


In a recent update, the IT hardware maker, Dell Technologies has confirmed that it will lay off employees in its core sales teams.

Dell Starts Firing Employees From Sales Teams: Changes Sales Strategy For Generating More Profits

Dell To Lay Off Employees In Sales Teams 

In this announcement, Dell shared its strategic aim to enhance its market approach utilizing a partner-driven model. 

Under this transformation, the company will restructure its sales teams, which may cause some team members to leave, reported Business Today in its news report. 

The move is regarding a new partner-led go-to-market strategy that pays its direct sales staff more to sell storage through the channel, as per a media report.

In the report, a Dell spokesperson was quoted as saying “Some members of our sales team will leave the company. We don’t make these decisions lightly, and we’ll support those impacted as they transition to their next opportunity.” 

So far, the technology company did not confirm whether the new layoffs are a part of, or in addition, to the 6,650 job cuts announced in February, the report noted. 

The Biggest Change Ever

This shift is the “biggest change ever” in Dell’s GTM model, said the Dell President of Sales and Customer Operations Bill Scannell to the publication.

Further adding, “This is massive. This is exciting. We’ve been working on this for a while because we want to make sure we get it right.” 

“But we got it right and it’s supported by Michael Dell, [Dell Vice Chairman and COO] Jeff Clarke, all the way through the organization,” Scannell said.

In a separate report, Vice-President of UK channel at Dell Technologies, Rob Tomlin was quoted saying, “With this announcement, over 99% of Dell’s customers and potential customers will be considered partner-first.”

Tomlin said that under the new GTM strategy, Dell will pay its sales representatives more, which is “the first time that’s ever happened”, to sell storage through the channel, and accelerate commission.


Sheetal Bhalerao
Sheetal Bhalerao
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