Liquor stores in Uttar Pradesh and Chandigarh are witnessing an unprecedented rush as buyers flock to take advantage of massive discounts before the new excise policies come into effect on April 1. From half-price sales to special offers, customers are seizing the opportunity to stock up on their favorite brands.
Massive Discounts in Uttar Pradesh
In Noida, liquor stores are offering discounts as high as 50% to clear out existing inventory. The state’s new excise policy will replace 80% of current liquor license holders through an e-lottery system. With changes looming, stores are making space for new stock, resulting in a surge in sales. Foreign liquor, including premium labels, is flying off the shelves at half price, with some buyers purchasing entire crates.
According to officials, Noida stores typically sell around 10,000 beer bottles, 30,000 foreign liquor bottles, and 40,000 country liquor bottles daily. With discounts in place, sales are expected to increase by 30-40%. Additionally, the introduction of composite shops that sell both beer and Indian Made Foreign Liquor (IMFL) will further alter the liquor landscape.
Chandigarh’s Price Drop Attracts Crowds
Chandigarh, known for having the lowest liquor prices in the region, is also witnessing a buying spree. As part of stock clearance efforts, prices have plummeted across major brands. For instance, Red Label is available at Rs 750, while premium options like Black Dog and 100 Pipers are priced as low as Rs 1,000.
Some outlets are offering iconic brands like Antiquity Blue, Blender’s Pride Reserve, and Amrut at just Rs 600. Popular choices like Bacardi Black, Royal Stag, and Solan Gold are being sold at Rs 300. With discounts ranging from Rs 20 to Rs 40 per beer bottle, customers are making bulk purchases.
The Reason Behind the Rush
Both UP and Chandigarh revise their liquor policies annually, leading to fluctuating prices. To avoid losses and make room for new stock, stores often offer significant year-end discounts. This year’s rush is further driven by fears of price hikes and policy changes.
Conclusion
As the clock ticks down to April 1, liquor stores in UP and Chandigarh remain crowded with eager buyers. Whether it’s budget-friendly deals or premium brand markdowns, the last-minute rush highlights the impact of policy changes on consumer behavior and market dynamics.
