Apple CEO Tim Cook revealed the tech giant is readying new generative AI capabilities for launch across its software platforms iOS, iPadOS and macOS later this year. While not divulging specifics, Cook expressed excitement sharing details on Apple’s ongoing AI advancements subsequently matching rival integration.
Google and Samsung have already touted extensive AI infusion like image manipulation, video editing and productivity enhancement as significant smartphone selling factors recently around their Tensor and Exynos silicon.
Huge Potential Across Apple’s Ecosystem
Through careful phrasing avoiding premature announcements, Cook strongly hinted Apple approaching competitive ability around next generation AI despite its historical secrecy. Analysts expect Apple to harness foundational AI strengths towards consumer-centric solutions complementing device strengths given its control over the value chain.
Apple’s relentless silicon progress with latest M2 series Chipsets offer room for optimized on-device intelligence differentiation while its apps ecosystem allows impactful experiences. Though behind presently in generative AI hype, Apple promises fighting back leveraging its hardware-software integration mettle.
