Airtel Deploys AI To Block 5 Crore Spam Calls In Rajasthan


Mohul Ghosh

Mohul Ghosh

Oct 09, 2024


In a significant move to combat cyber fraud, Bharti Airtel’s AI-powered spam detection system has identified 51 million potential spam calls and 1.6 million spam SMS in Rajasthan within just 10 days of its launch. The AI solution automatically alerts users to malicious links in SMS, providing an essential safeguard against cyber threats.

Airtel Deploys AI To Block 5 Crore Spam Calls In Rajasthan

How Airtel’s AI-Powered Solution Works

The system, auto-activated for all Airtel users at no cost, scans every SMS in real-time using an advanced AI algorithm. It references a centralized database of blacklisted URLs to flag suspicious links, helping users avoid scams. According to Marut Dilawari, CEO of Bharti Airtel Rajasthan, this is the first solution of its kind offered by a telecom provider.

Enhanced Protection for Airtel Customers

The introduction of this AI-driven system is a proactive measure to protect Airtel customers from cybercriminals and scam-related communications. Bharti Airtel’s effort comes in response to the increasing threat of fraudulent calls and messages across the telecom sector.


Mohul Ghosh
Mohul Ghosh
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