Disney has announced it will commence cracking down on password sharing violations beyond households for its flagship streaming service Disney+ starting this summer in a bid to spur paid subscriber growth. Users detected illicitly sharing credentials will face prompts for securing independent subscriptions or pay extra charges facilitating access.
Executives termed the planned changes an opportunity towards improving overall customer experience and expanding the mammoth 100 million strong subscriber base further by monetizing rampant off-the-grid sharing that distorts viewership and revenue clarity presently.
New Sports Streaming Venture On The Cards
The revelation came alongside positive earnings performance for Disney+ while Hulu added 1.2 million members as both services prepare merging into a unified platform next month. However Disney+ surprisingly lost 1.3 million North American users following recent tariff hikes.
Meanwhile Disney also unveiled ambitious new live sports streaming plans in partnership with Warner Bros and Fox, targeting the declining cable TV market by aggregating diverse content. An ESPN direct offering is also slated for 2025 capitalizing on the promise of streaming television’s next era led by sports
