A recent survey by KPMG has shed light on the evolving attitudes of Indian CEOs towards workplace dynamics. The 2024 CEO Outlook Survey, released on October 3, provides intriguing insights into how business leaders are navigating the post-pandemic work environment.
The Push for In-Office Presence
Rewarding Office Attendance
An overwhelming 91% of Indian CEOs, slightly higher than the global average of 87%, are ready to tie employee rewards directly to office attendance. This includes:
- Promotions
- Pay increases
- Favorable job assignments
Expectations for Full Return
While 78% of Indian CEOs anticipate a complete return to office-based work within the next three years, this figure is slightly below the global expectation of 83%.
Prioritizing Employee Value Proposition
Indian CEOs recognize the importance of creating an attractive work environment to both attract and retain top talent. This involves:
- Fostering a supportive office culture
- Aligning workplace practices with long-term company goals
- Focusing on employee well-being and satisfaction
Adapting to Post-COVID Realities
Sunit Sinha, Partner and Head of Human Capital Advisory Solutions at KPMG in India, emphasizes the need for businesses to understand and adapt to evolving employee preferences in the post-pandemic era.
Data-Driven Approach
Sinha suggests using data on:
- Talent availability
- Quality of life
- Other key metrics
This approach aims to help businesses attract top talent by addressing their specific needs and expectations.
Embracing Technology for Workforce Development
The Role of Generative AI
Half of the surveyed Indian CEOs are prioritizing skill development alongside AI investments. They view generative AI as a tool to:
- Upskill employees
- Promote diverse skills across the workforce
- Prepare for a technology-driven future
Inclusive AI Initiatives
The survey highlights the importance of making AI initiatives inclusive, allowing all employees to contribute meaningfully to organizational growth and transformation.
Conclusion
As Indian businesses navigate the post-pandemic landscape, CEOs are clearly prioritizing in-office work while also recognizing the need for a strong employee value proposition. By balancing traditional office-centric approaches with technological advancements and employee-focused initiatives, Indian companies are positioning themselves to attract and retain top talent in an evolving job market.
