A recent study by the Angus Reid Institute highlights a significant shift in Canadian consumer behavior. With rising political and economic tensions between Canada and the United States, a large number of Canadians are opting to support local businesses and reduce their reliance on American goods and travel.
Majority of Canadians Boycotting US Products
According to the survey, 76% of Canadians have started boycotting American products. This marks a clear message from consumers who are making conscious decisions to favor homegrown brands over imported goods from the US. The study reflects a growing trend among Canadian citizens to support domestic industries amid external uncertainties.
Travel Plans to the US Cancelled or Delayed
Another noteworthy trend revealed by the study is the decline in cross-border travel. About 61% of Canadians say they have either cancelled or postponed their travel plans to the United States. Travel data already shows a drop in cross-border visits, touching levels seen during the peak of the COVID-19 pandemic. This dip is expected to continue as public sentiment leans toward national solidarity.
Buying More Canadian Products
In addition to avoiding US goods, 86% of Canadians report purchasing more Canadian-made products. This shift in spending patterns reflects not just political concerns but also a stronger focus on economic nationalism and sustainability. Many consumers are now prioritizing quality local goods that support the national economy and reduce reliance on imports.
Survey Methodology
The Angus Reid Institute conducted the online survey from March 28 to 31, 2025. It involved a representative, randomized sample of 2,131 Canadian adults who are members of the Angus Reid Forum. The results provide valuable insights into evolving public sentiment and changing consumer behavior in real time.
The Road Ahead
As economic pressures and political developments unfold, the divide between US and Canadian consumer habits may grow further. If current trends continue, this shift could have a lasting impact on cross-border trade, travel, and diplomatic ties. Canadian businesses might benefit from increased domestic support, while US-based companies could face new challenges in maintaining their market share in Canada.
