In a bold shift to its traditional release strategy, Apple is reportedly planning to stagger the launch of its iPhone 18 series across two major events, according to a new report by The Information. This marks a departure from its usual all-in-one September launch.
Pro Models, iPhone Air, and Foldable Coming First
In September 2026, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, iPhone 18 Air, and its much-anticipated first foldable iPhone. These high-end models will likely headline Apple’s flagship autumn event, aimed at premium buyers and tech enthusiasts.
Vanilla iPhone 18 and 18e Delayed to 2027
Standard and budget-friendly models such as the iPhone 18 and iPhone 18e may debut later—in spring 2027. This dual-phase launch could allow Apple to better manage production cycles, reduce labor spikes in factories, and strategically target both premium and mass-market segments.
Shift in Manufacturing: India in Focus
In another notable change, Apple is reportedly shifting production testing of lower-cost iPhones to India starting in 2026. The move aims to reduce dependency on Chinese manufacturing and respond to trade-related risks that have emerged over recent years.
Apple’s First Foldable iPhone: What We Know So Far
A Book-Style Foldable with Premium Features
Set to launch in 2026, Apple’s foldable iPhone is expected to feature a 5.5-inch external display and a 7.8-inch internal screen that opens like a book—similar to Samsung’s Galaxy Z Fold. The foldable may focus heavily on multitasking, durability, and AI-driven software capabilities.
Durability via Liquid Metal
To address one of the biggest pain points of foldable phones—hinge creases—Apple is reportedly using a special liquid metal alloy for its hinge system. Known for its strength and flexibility, this material could significantly enhance the device’s longevity and reduce wear.
Slim, Sleek, and Feature-Rich
The foldable is rumoured to be just 4.5mm thick when open and 9mm when folded, making it one of the thinnest foldables on the market. Apple may ditch Face ID in favor of Touch ID embedded in the power button, while keeping its signature titanium chassis and dual-camera setup.
An AI-First iPhone Experience
With Apple going big on artificial intelligence, the foldable iPhone is likely to be an “AI-first” device. The large internal screen will reportedly enable advanced multitasking, intelligent widgets, and next-gen AI-powered features.
Pricing and Market Positioning
Analysts predict the foldable iPhone will carry a premium price tag—potentially starting above $2,000 (around ₹1.74 lakh). If accurate, it would make this Apple’s most expensive iPhone ever, firmly targeting luxury and innovation-seeking buyers.
Conclusion
With the iPhone 18 series, Apple seems ready to shake up not only its product lineup but also how and when it launches them. The long-awaited foldable may redefine what an iPhone can do—blending design innovation, AI, and premium engineering in one sleek device.
