Micromax had set in motion its plans for global expansion for some time now. They have had a tremendous growth in India and they are the biggest Indian brand in the market here. In fact, they are now the 11th largest mobile company in the…

Ads are one of the strangest sources of revenue. The metrics to measure the efficiency of an ad is not perfect and the return on investment (ROI) is not direct like goods and services. However, they are one of the most potent streams of…

One of the first announcement made by an Indian company at ongoing Consumer Electronic Show is a dual boot tablet from Micromax. The 10.1” tablet, aptly called “Canvas Laptab” comes with dual OS, Windows and Android. This is the first…

Lo and Behold! It has finally happened. Feature phones, which have been on the rise since the start of mobile revolution in India have for the first time seen a drop in their sale. According to CMR report, in the last quarter,…

When Samsung launched its Galaxy S4 series smart phone with octa-core processor early this year, Indian mobile manufacturers were stunned by this technological advanced unit. We were still playing around with single core and dual core…

It’s Monday morning, and time for our quick wrap-up of all the posts that were published on Trak.in last week! Advisers and Mentors play an important role in the success of an entrepreneur or a startup. However, it is important to use…

As is customary with trak.in, here is a quick wrap-up of the articles that we published last week. A good time to see if you missed anything! Mobile Commerce is growing in India and it is evident from the fact that 30 percent of their Rs…

Call it an example of niche marketing, or a very clever strategic move: India’s first Firefox powered smartphone ZTE Open has been launched, and it is only available on Ebay. Although there has been no official announcement by ZTE…

Hugh Jackman, the Hollywood superstar of X-Men fame will now be the face of Micromax Mobile. In a move which has sent the telecom industry into a spin, Micromax neither chose a Khan nor a Kapoor name for their branding; they have roped…

Few people know Opera in the desktop space but it’s opposite when it comes to Opera on mobile. Most of the mobile users know it, and have also used it. While it comes to the web, Opera is the fourth most popular browser (after Chrome,…