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Yay!!!!! 2012 is here! A very very Happy & Joyous New Year to all our Trak.in readers (and those who are not as well!). We had a great 2011 - and 2012 promises to be even bigger and better. We are going to bring about quite a few…

Although Google came out with an official list of the top 10 most watched videos on YouTube in 2011 in India, here is Trak.in's very own list of the same. Google's list for India has a few international videos along with 6 movie videos. We…

When are maximum SMSes sent out? In most cases it is during festivals like Diwali, Christmas, New year etc. wishing your family, friends and loved ones. Infact, in many cases the SMSes we send out during these 5-6 festivals combined are…

Apart from all the 3G launch campaigns were the talk of the town in 2011, there were also some great print and TVC campaigns that India saw in 2011. Let's take a look at the top 10 campaigns that were well recalled, liked, watched and…

According to the latest report released by Comscore, 60% of all Indian internet users visited a Online Ecommerce site in November 2011, with the number of online shoppers increasing 18 percent in the past year. Over past 1 year, coupon or…

The best part of the Smartphone market in India going berserk is that customers have been at the receiving end of all the benefits. Features, versions of operating systems and performance statistics are being notched up by the day, bringing…

A list of the top 10 bestselling books of 2011 in India would typically include the well known names of Chetan Bhagat, Amish and their likes. But a list of bestselling books in the business category is rare. Let's take a look at the Top 10…

Budgets are always a tricky issue. And when it comes to marketing, budget allocation becomes even more difficult. Most firms struggle to justify the return on Investment (ROI) on a marketing spend. Then how are budgets allocated?…

2011 has been an eventful year for the insurance industry and the policyholders both. The regulator has launched a slew of changes and guidelines which have positively impacted the sector in terms of making products and processes more…

The cars launched in 2011 were a mix of hatchbacks, new variants of older popular models and SUVs. Catching up with India's increasing demand of fuel efficient cars, automobile companies have been busy notching up their launches of 2011…