Viral Videos

A viral video is the one which catches the imagination of a large audience, and gets instantly shared across the digital platform. Kolaveri Di song, with 87 million views as of now, is considered the most viral video Indians have ever…

Kolaveri Di topped the charts with 17 million views and more than 75,000 comments from over 130 countries just 2 weeks after it was released in November 2011 (current views at 37 Million). With this sensational outburst, the unpredictable,…

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…

Today’s guest post is written by Krishnakumar - fondly called KK - CEO of one of the well known digital media agency based in Mumbai. While I was having a chat with him last week, he mentioned that most of the corporates have been…