Political Campaigning

India Lok Sabha Elections 2014 is now at its climax, as the counting of votes has begun and the fate of the next government would be sealed has been sealed before the day ends. But looking back at the phase when our politicians were…

Indian General Elections – 2014 has just concluded with the final leg of polling ending on May 12, 2014. Now, everyone is waiting with baited breath for the announcement of results on May 16th, 2014. And even more curiosity is regarding the…

A new research by Centre for Media Studies have revealed that Indian politicians are expected to spend around $5 billion or Rs 30,500 crore for campaigning during this year’s elections. This huge amount is second only to 2012 US…

Internet and Social Media have now become the one of the most important channels for Political campaigning. Online political campaigning played an important role when Barack Obama won the presidential election in 2008. A lot of credit…

Social Media sites are now slowly becoming the defacto platforms when it comes to online political campaigning. BJP Prime ministerial candidate has shown time and again as to how to effectively use Facebook and Twitter to effectively spread…

'Chai pe Charcha' is the latest campaign by the Bhartiya Janta Party with a target of reaching two crore people. The campaign unfolds at a very crucial time with the Lok Sabha election just a few months away. As part of the campaign,…

The business of politics and the politics of business: both are dangerous combinations which can potentially destroy the economy of a country, and plunge in to darkness. Law enforcing agencies should ensure that both business and politics…

Indian National Congress, the majority party in ruling coalition in India understands the need to increase their online presence. Congress has lacked sorely when it comes to making their presence in the online and Social Media world,…

Campaigns from the streets have moved to newspapers, radios, television and now even onto the cyberspace. Campaigns can be of any type, social, NGO, political or marketing. Based on the demographics that you want to reach, particular medium…