Mobile usage

Globally, over 1 trillion hours of mobile app usage was recorded in 2016. This means that billions of smartphone users spent a considerable amount of time on their smartphones, using applications for various purposes. But, what about…

App Annie, one of the leading providers of mobile app analytics and insights reported a massive increase in application usage, globally. While 1 trillion hours of global app usage has been recorded by them in 2016, India has emerged…

In March last year, when Flipkart and Myntra decided to launch a comprehensive ‘mobile only’ strategy for their users, then at that time, Internet activists proclaimed that mobile is the only future when it comes to ecommerce.…

Recently, I came across an old post on Medium which is the story of Jake Knapp who used his iPhone as a feature phone. Then today I read this article on an app that “supposedly” helps to limit your smartphone usage. As much as I wanted…

Right now, there are 6.8 billion mobile phone users all over the world, which has made us part of a huge network of connected citizens. Technology entrepreneurs and marketers need to understand the pulse of this huge network so generate…

Mobile Web Usage is overwhelmingly dominated by Men – 96 percent of all to be precise. According to latest Opera State of Mobile Web report, only 4 percent female users use Mobile web lowest in the world. Even countries like Nigeria (5.4%)…

Mobile applications probably consume more user’s mobile time as compared to their core features of voice and messaging. Over last few years, mobile users are increasingly using mobile phones for social networking, gaming & music.…

I have been closely following the reports and surveys on usage of mobile phones and its services by Indian users. Today I stumbled upon an Interesting survey by InMobi – the results of which really surprised me. In all the previous…

Way back in late nineties when I procured my first mobile phone (a.k.a brick), I used to think more than 10 times before making a phone call from my cellular. Do you know why? Each minute of a outgoing call used to cost me a whooping…