mcommerce

Cashback, the sweet sounding term for millions of ecommerce customers across the globe is indeed a very powerful, enticing feature which never fails as a strategy. Paytm is one of those m-commerce portals/digital wallets which…

Indian e-Commerce has come a long way in past 5-7 years. There was a time when next day delivery for online purchases was nearly impossible. However, today even same day deliveries do not surprise us. Logistics and delivery services…

The evolution of Mobile and Internet has transformed the consumer behaviour around the world. E-Commerce made it easy and convenient for people to browse catalogue, compare products and bag eye-popping discounts from the confines of one’s…

M-commerce (a.k.a. mobile commerce) is rapidly overtaking eCommerce as the de facto mode for online transactions. With over 50% of total online orders coming from mobile, there is little doubt that by the end of 2015 transactions from…

Twitter has been experimenting various monetization strategy for sometime now. Their “sponsored tweets” and “mobile advertising” channels seem to have been doing well as was visible from their 2Q2014 revenue which was pegged at $312…

What do you do when you have a mind-boggling 232 million monthly active users coming to your site but not adding anything to your revenue? Obviously try to make sure they loosen their purse strings. Well, microblogging site Twitter seems to…

For the first time in the history of Indian eCommerce, a major player has come out and openly admitted that they are fully experiencing the next wave of mobile ecommerce. In a statement released by Snapdeal, it has been revealed that out of…

Mobile devices are being increasingly used by consumers to carry out financial transactions globally and in India it is witnessing accelerated growth given the size of Indian mobile market. It is expected that m-commerce transactions will…

Mobile commerce in India is gaining quite a bit of momentum, and why not. India currently boasts more than 200 million mobile subscribers growing at nearly 100% yoy. Online E-commerce is yet to catch up, but it also has started picking up…