LeEco

To expand business in a competitive market like India, one needs to evaluate the online and offline routes simultaneously. Online sales are effective to a point of creating buzz in the market, and gradually the noise around settles…

LeEco, previously Letv, is not an unknown Chinese brand in India anymore, with an ideology that has garnered praises from the common man. Within months of its entry, the company expanded to 300 towns, which is an impressive feat and…

LeEco, renamed from Letv, is one of the largest online platforms for content and applications and has some extensively researched and high-end products like televisions, smartphones and bikes etc. LeEco has just entered the Indian…

Letv has caused quite a flutter in the Indian market with its ‘Super phones’ and an array of Super devices like 3D helmet, Internet connected cycle and bluetooth headphones. Little did we know that Letv is planning a major overhaul to…