Indian-media

As per a recent research by CII and The Boston Consulting Group, Indian entertainment and media industry is witnessing an aggressive growth rate, which is in continuation with the last 5 years average. In fact, by the time 2016 ends,…

Digitization of cable TV in 2013 produced excellent results for Indian Media & Entertainment (M&A) industry as it grew 12% despite economic slowdown. These facts were revealed in a report prepared by FICCI-KPMG, which would be…

Are you watching the recent “Airtel Champion League” on TV? If ‘YES’ then it’s great, but if ‘NO’ then why? Are you getting bored with too much of Cricket? Do you think that there is an overdose of ‘county’ style cricket? Well recent…

It all started with Privatization of Indian Radio in the year 2000. And after almost 10 years our Radio industry is matured enough to take up some creative initiatives too. I’m putting here 3 examples of how new ideas are emerging in…

While I was reading this post on Techcrunch today, I was wondering about the health of Indian Newspaper Ad Sales compared to that of US, and I was quite surprised with what I found. Indian Newspaper Advertising is not only healthy at…

If you are a regular reader of this blog you know my love Indian advertisements. Yes, they can get on your nerves sometimes, especially during cricket matches, but at the same time, some ads just amaze you with their creativity and…