Flipkart

Goods and Services Tax (GST) is becoming a common enemy of all e-commerce firms, and the mere mention of GST is doing something which no-one could have ever done: Uniting them, and forcing an alliance. India’s largest commerce player…

Nearly a month back, a Flipkart delivery boy named Nanjundaswamy was murdered at a gym in Bengaluru, for a petty reason. The customer who had ordered a phone did not have the money to pay for it and wanted the package at any cost.…

With the emergence of mobile wallets which will soon double-up as your personal, paperless bank, India is witnessing a unique ‘War of Wallets’ as traditional banks are becoming increasingly afraid of the new-age digital economy. If…

Flipkart, the homegrown poster boy of Indian startups, the unicorn ecommerce portal which ignited a million other digital dreams, is again in news; albeit for a very different reason. Binny Bansal, one of the co-founders, is no more…

I am sure that after reading the first part of the heading, your heart must have skipped a bit, if you have been wishing to get yourself an iPhone for ages. It happened to me too when I came across this news. At first I didn’t want to…

The purpose of advertisements is no doubt, to seek attention. But sometimes, creative agencies and marketing professionals go one step ahead, and cross the boundary between senseful and senseless creative, thereby attracting the ire of…

Amazon’s hyperlocal delivery service, Amazon Now, was launched in Bangalore in February this year, and since then has been running as a pilot. The USP of this service is that Amazon is offering Express Delivery (within 2 hours) and…

How much control does the product creator has over his own product? Can the product owner stop the sale of his own product on a platform which he doesn’t approve of? Answers of these questions would be soon open, as we are witnessing…

In June this year, Flipkart relaunched its own labels like DigiFlip and Flippd, as a move to get into the private label business. India’s largest online marketplace is not set to launch its own private label which will start with…

Seth Godin, the Marketer, often tells that competition on price is often a race to the bottom. In June this year, when news came in that Flipkart is following the Paytm way to source cheap Chinese products and then sell to Indians,…