None of the hotel-aggregators in India have been growing as fast as OYO Rooms, and the company has disrupted the space in a very short period of time. The company has launched OYO Bazar, modified check-in times in select hotels to 6AM and turned profitable.
A startup in India, especially a hotel aggregator, takes time to become profitable but OYO has proved everyone wrong. Taking its business a step further, OYO Rooms founder – Ritesh Agarwal – has announced the launch of a new category, OYO Townhouse. These hotels will be operated by OYO itself, giving it full control of the operations.
Ritesh shared a couple of photos in a Facebook post, giving a sneak peak into these hotels. These hotels will be managed completely by OYO itself, which means no hassles of a separate management, better equipment, and lenient policies.
At the moment, OYO has just two Townhouse properties – One in Gurgaon and one in Delhi(Safdarjung Enclave). The company has plans to open 250 such properties with over 10,000 rooms across 12 cities, expanding rapidly.
Carefully catered to the guests, and acclimatizing to its surroundings, these hotels will have their own gym, swimming pool, WiFi and conference room facilities, apart from other services. The idea is to offer value-for-money to customers that want a great experience at inexpensive rates.
Such hotels will have rooms starting at Rs. 2,500 and can go up to Rs. 4,000 per night. The two townhouses open right now offer complimentary breakfast, WiFi, parking, power backup, a variety of options to eat around, laundry service and even security staff all the time along with CCTV cameras.
The check-in time for these hotels is around 12 noon, while check-out is 11 AM which is pretty decent. The Townhouses are being chosen with great care so that the overall experience of the customer is better as compared to other hotels. This way OYO gets full control over what to offer and how to offer to the customers.
Considering it is fully owned by OYO, anyone facing last moment issues can talk to the staff and get their problems sorted. The company, in the past, has faced criticism from customers who faced inconvenience at such hotels, but now such rules can be bent to improve the customer satisfaction.
As such Townhouses pop up around India, you can be assured of great service from the team at OYO. From hotel-aggregation the company is moving to hotel ownership, and that speaks volumes of their commitment. We hope the refund policies, check-in and check-out times are made flexible so that customers prefer these over other hotels.
