The International Cricket Council has announced that Disney Star will be the home of all ICC cricket in India for the next four years.
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Bidding process
The platform won the TV and digital rights to both men’s and women’s global events through to the end of 2027.
It won following a single round sealed bid process which resulted in a significant hike on the rights fee from the previous cycle continuing the impressive growth and reach of cricket.
The decision followed a robust tender, bidding and evaluation process, which started in June 2022.
ICC Statement
ICC Chair Greg Barclay said:
“We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our Members and will support our ambitious growth plans. They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.”
Disney Star Statement
K Madhavan, Country Manager & President, Disney Star said:
“We are delighted at being able to continue our association with the International Cricket Council (ICC) and look forward to strengthening our partnership by growing the sport of cricket in the years ahead.”
With the acquisition of the Digital and TV broadcast rights, Disney Star has boosted its status as the top destination for marquee cricket events in the country
Women’s game
Barclay said that a broadcast and digital partner for women’s events in India is significant towards accelerating the growth of the women’s game.
He added, “Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision so I’m incredibly excited by the size of the opportunity ahead.”
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