Top Features, Discounts, Offers In Tata Neu You Should Know: Ecommerce In Indian Will Change?

On the 7^th of April, Tata Neu, a super app by Tata group will be launched. Tata made the announcement that through the teaser image on the app’s Google Play Store page.

It was around the ongoing Indian Premier League tournament, that this super app was announced for the first time. Till now, the app has been restricted for use only for the Tata Group employees.

But now the app is live for everyone and all one has to do download the app or visit the website and login using their phone number and OTP.

What is Tata Neu?

Tata Neu is the super app of Tata conglomerate which brings all of the digital services as well as apps on a single platform. Right from the digital content to making payments to managing to financing to planning next holiday or a meal, everything is brought under the canopy of Tata Neu.

Tata Pay

A UPI-based payment system like to Amazon Pay, GPay or BHIM. The service works like any other UPI payments which allows user to send money as well as make payments via a phone number or scanning the QR code.

Tata Neu Rewards

Tata Neu also includes a rewards system where buyers will earn ‘NeuCoins’ every time they buy something via the platform. Also, according to the app, NeuCoins will be equivalent to the rupee (1 NeuCoin = Re 1) and it can be used as currency when making a purchase.

Services Offered By Tata Neu

Right from the digital content to making payments to managing to financing to planning next holiday or a meal, everything is brought under the canopy of Tata Neu.

The app description of Tata Neu reads: “Consume cutting-edge digital content, make payments, manage your finances, plan your next holiday or perhaps just your next meal – there’s lots to explore and experience in the world of Tata Neu”.

Tata brands available in Tata Neu

Brands such as Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLIQ, Tata Play and Westside are included in the app.

Upcoming services on Tata Neu

In future, the platform will also offer services from Vistara, Air India, Titan, Tanishq, Tata Motors and more.

NeuPass

An Amazon Prime or Flipkart Plus membership like premium membership-like option, which is in the ‘Coming Soon’ stage. However, the app confirms that the members will get more rewards and benefits.

The ‘Know more’ page for NeuPass mentions, “NeuPass is a power-packed membership program that offers you a wide of benefits and privileges. Earn a minimum 5% NeuCoins every time you shop on Tata Neu. Select Tata Pay as a payment method at checkout to use your NeuCoins.

Deals, discounts and offers

Various deals and discount benefits for customers are also offered like users can save up to 50% on hotel bookings, a flat 10% on buying items from luxury sections and more.

The Stories section

The app also includes a dedicated Stories section at the bottom ribbon. This section contains curated content like buying guides, IPL stories, trends from several regions, travel guides and more. The section also has categories like Tech bulletin, Travel diaries, Fashion Journal and Food digest.