Tata’s New Electric Coupe SUV Finally Revealed: Tata Curvv! Can It Beat Hyundai Creta, Kia Seltos?

Tata Motors has introduced its new Electric SUV Concept, Tata Curvv which it claims to be a  “rendition of the modern SUV typology.”

This is a concept car and the production version might get a different name altogether.

Curvv will be part of Tata’s EV portfolio which includes variants of Tata Nexon and Tigor.

Following Nexon EV’s Success

The company has enjoyed success in the Indian EV market with its Nexon EV and Tigor EV.

Collectively both have recorded sales figures of more than 14,880 cars between January 2021 and December 2021.

The Nexon EV is the country’s best-selling electric car, with a record 9111 units sold in the same period.

Appearance

Although not officially confirmed, the Curvv will likely be based on the brand’s new, modular ALFA platform, which is powertrain agnostic.

The front end gets a chiseled look which is dominated by the new bold and chunky enclosed panel.

It is flanked with sleek DRLs and gets the same split LED headlight seen in other Tata models.

Launch

It features a coupé-like profile resembling the Tata IMPACT 2.0 design.

Tata has confirmed that the new Currv EV will be a connected car and will boast of all the latest features already present in new mid-size SUVs.

This is only a concept car, so no launch date has been officially revealed.

But it will likely be launched in 2024, first in all-electric format followed by an ICE version.

Curvv ICE

The Curvv ICE will be the first SUV coupe from Tata Motors.

The ICE range is expected to include petrol, diesel, and CNG options. 

It will take on the Hyundai Creta and MG Astor.

Its pricing might be in the range of Rs 10 lakh to Rs 12 lakh.

Curvv EV

It will be positioned above the Nexon EV

With this, Tata’s EV lineup now consists of the Punch EV at the starting point, followed by the Nexon EV, Curvv EV and the Tata Sierra EV marking the top-end.

It will likely get a 50 mm longer wheelbase, making it longer than the Nexon EV and coming around to around 4.3 metre in length.

A longer wheelbase means a bigger battery pack which will deliver more drive range and better power output.

The Curvv EV is expected to offer a range of 500 km per charge.

However the actual range could be between 400 km and 500 km.

Pricing

Part of the Nexon EV’s appeal was its affordability thanks to the central and state subsidies on battery EVs.

However, the subsidies come with a price cap of Rs 15 lakh and a battery size cap of 30 kWh for four-wheeled electrics/

So it’s unlikely that the Curvv EV will be able to avail the subsidies. 

When it does launch, it will go up against the MG ZS EV and Hyundai Kona Electric.

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