Tata’s Superapp: Neu Is Officially Live! Can It Beat Amazon, Flipkart, Paytm? (Check Full Details)

Tata Group has launched the Tata Neu super app for Android and iOS.

The public launch of the app was announced earlier this week. 

Till now it was available to Tata employees only.

It is poised to take on the likes of Amazon, Flipkart, and Paytm.

The app boasts of a broad selection of services like UPI payments, hotel or flight booking, shopping groceries, and more.

NeuCoins Rewards

Every time a user makes a purchase, they are rewarded NeuCoins which are equal in value to Re 1.

These can be redeemed on booking flights via AirAsia, purchases made through Big Basket, Croma, Tata CliQ, Westside and Tata 1mg.

This is a major USP of the app since it aims to reward every transaction, unlike its rivals.

However, in order to use the NeuCoins, users will need to use Tata Pay to make the purchase, which works similar to Amazon Pay or Paytm wallet.

NeuPass

Another feature worth exploring is the NeuPass- a membership program for users where they earn 5 per cent Neucoins every time they shop on the Tata Neu app.

To use this, users will have to select Tata Pay as a payment method at checkout.

The membership fees will be disclosed soon.

UPI Payments

Users can make UPI payments on the app. 

They can also pay at offline Kirana stores by scanning the QR code.

The app also allows users to send money, transfer money to themselves, transfer money to accounts, check balance, request money, manage auto pay etc.

Other features include being able to:

• Pay DTH bills
• Mobile recharges
• IPL updates 
• Order groceries, medicines, purchase apparel, electronics, and more

Brands Onboard

The app consists of some of the conglomerates biggest brands such as:

• Air Asia
• BigBasket
• Croma
• IHCL
• Qmin
• Starbucks
• Tata 1Mg
• Tata CLiQ
• Tata Play
• Westside

Coming soon are Vistara, Air India, Titan, Tanishq, and Tata Motors.

Live Offers

Most of the brands on the app are offering deep discounts: 

• 10 percent discount on AirAsia flight bookings
• 50 percent offers on grocery shopping from BigBasket
• 50 percent offers on food delivery from nearby Taj hotels
• 70 percent offer on apparel from TataCliQ
• Top deals on gadgets and smartphones from Croma.

User Experience

It is free to install from the Google Play Store and the Apple App Store, however it is beset by some glitches which can be explained by the massive demand it must be experiencing at the moment.

After downloading the app, users must log in with their mobile number and OTP.

The interface appears simple and is user friendly.