Tata Play, previously known as Tata Sky, will be slashing its ARPU, which is quite strange as other telecom service providers are always on the lookout for increasing it!
The company is reducing the prices of channel bouquets and packs for its users.
However, this is only for a few select customers.
Tata Play To Reduce Prices Of Channel Packs
Tata Play is reducing the prices of its channel packs for users, which came into effect the previous Saturday. The new prices will help save something between Rs 30 to Rs 100 for customers on a monthly basis.
Harit Nagpal, Managing Director, Tata Play, stated that people are downgrading their plans instead of upgrading. Therefore, the prices of the bouquet, packs, and channels will be dropped strategically for some select users. This will help drive these users to recharge on a more frequent basis.
We recently reported that Tata Sky has changed its name to Tata Play, marking the company’s expansion beyond its DTH business into OTT and broadband.
As per Nagpal, this won’t happen all of a sudden. The change in the pricing for the users will be fixed on the basis of their usage history. Additionally, the channels/packs that will be dropped from their bouquet will be the ones that they don’t consume.
Tata Play Customers To Pay Only For Services They Want To Watch
This will ensure that the customers are paying only for the services that they want to watch, which will help save their money.
This will be a good move from Tata Play as the churn rate of the pay-TV industry is constantly on the rise. As per reports, the high churn rate is NTO 2.0.
Tata Play will have over 19 million active subscribers.
Its services include the renamed Tata Play Fiber- a 100% fiber network, and aggregator app Tata Play Binge which offers content from 13 OTT platforms and best of broadcast channels in one integrated pack.
With the new development, it seeks to provide a unified experience to its customers who are consuming content on a variety of platforms.
Netflix recently slashed its rates to Rs 199 for the basic mobile plan accessible on any device.
These revisions will help it reach a wider subscriber base and also help Tata Play improve its ARPU.
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