Kia India reported on Friday that its wholesales fell 22.67 per cent to 14,441 units last month, compared to the same month the previous year.
Kia Corporation is a multinational automobile manufacturer that entered the Indian market in July 2019. Kia made a grand debut in India by launching the first Kia car in India, i.e. Kia Seltos SUV. Seltos caters to a wide spectrum of customers and gradually it emerged as the bestselling SUV in the country.
The Sonet has also made a name for itself in India’s burgeoning compact SUV segment, while the Seltos, Kia’s first model was the country’s second best-selling SUV in 2020.
Kia’s Sales Has Been Declined!
Kia India reported on Friday that its wholesales fell 22.67 per cent to 14,441 units last month, compared to the same month the previous year.
In September 2020, the company had dispatched a total of 18,676 units. Last month, the company sold 4,454 Sonet units, 9,583 Seltos units, and 404 Carnival units to dealers.
“Our strong products backed by the relentless efforts of our teams and partners have enabled us to continue our strong run as one of the top automakers in the country despite the prolonged global semiconductor shortage,”
Kia India Vice President and Head of Sales and Marketing Hardeep Singh Brar said in a statement.
Reason For The Decline
The major reason is the supply chain disruption!
Covid-19 had left economies and businesses stranded. Not only the Automotive industry but almost all the sectors have seen a downfall. Kia India Vice President and Head of Sales and Marketing Hardeep Singh Brar said in a statement that the disruption has put a brake on the improving industry sentiment last month.
“As the festive period approaches, we are hopeful to see some improvement in semiconductor procurement. For the time being, we are taking all the measures to optimise the production and keep the waiting period of our vehicles in check,”
Kia India Vice President and Head of Sales and Marketing Hardeep Singh Brar
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