Xiaomi televisions are now costlier by 3 to 6 percent in India. The company has increased the prices of all the retail prices of smart televisions. Owing to poor supply of components from China due to COVID-19 and slow movement of supplies, Xiaomi has increased the prices of televisions in India. Xiaomi said due to cost pressure, shortage of components and shipping charges, the company has no other option left than to increase the prices.
The company spokesperson said they tried to absorb the increasing costs, but it was not possible.
Not only Xiaomi televisions, the company also increased the prices of different other products including smartphones. For example, Redmi Note 10, the budget Redmi smartphone was launched at Rs 11,999 in the country, but later was increased by Rs 500 for both the variants in the country.
Now, televisions by the company will witness a similar price hike. Currently Xiaomi sells TVs under Mi and Redmi brands in the country. The company spokesperson confirmed, the televisions under the brand will be available with an increase of 3-6 percent in prices. Mi and Redmi Smart TVs will be available with the new price from July onwards.
This is not the first time Xiaomi has done so. Xiaomi increased the TV prices by over 11 percent in the last few months, while it’s competitor, Realme also hiked the prices of its Smart TVs by up to over 15 percent. OnePlus hiked the prices of its smart TVs by around 7 percent.
Not only the Chinese players, Noida-based Super Plastronics Pvt Ltd (SPPL), an exclusive brand licensee for Thomson and Kodak TVs in India also hiked the prices of some models by 15 percent.
The increasing costs are due to the higher cost of display panels. The cost of chipsets has been increased by 20 percent. The recent increase in the price of televisions could be due to increased prices of Open Cells in the market. India currently imports Open Cells for smart televisions from China and Vietnam, and there has been a shortage of supply recently. With the recent price hikes for TVs, this will probably lead to new avenues for the smart TV manufacturing ecosystem in India.
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