Bigcommerce, one of the fastest growing software-as-a-service ecommerce platform have made their entry into India to capitalize on her fast growing ecommerce space.
With Bigcommerce, any individual or small businesses can open an online shop within minutes. They just need to have a credit card with them.
Bigcommerce already has over 50,000 online stores using their platform around the world.
Eddie Machaalani, Co-Founder and CEO of Bigcommerce said in regards to their expansion in India, “The e-commerce market in India has grown by 34 percent in the last seven years. It was about US$600 million in 2011-12, is expected to touch US$9 billion by 2016, and US$70 billion by 2020. Even after several years of significant growth, the Indian e-commerce market shows no signs of slowing down. Analysts suggest the Indian e-commerce market is expected to grow at a CAGR of over 57 percent between 2012 and 2016, the fastest within the Asia-Pacific region. To help local retailers capitalize on this unique momentum, Bigcommerce is delighted to make our signature e-commerce platform available to Indian retailers”
Bigcommerce has partnered with Indian eRetail technology and marketing specialists Iksula for their Indian launch. The press release sent to us also mentions that they have already integrated CCAvenue on their platform, which will enable merchants to accept payments from Indian consumers.
Interestingly, Bigcommerce still do not seem to have a dedicated India page, as the pricing is still give in US Dollars. We got back to their representatives on this, and they mentioned that, localized India pricing page will be launched shortly.
Their current entry pricing starts from USD 24.95 which equates to approx. Rs. 1550! Interested users can try a fully functional 15-day free trial, during which they can test drive the platform to see if it is right for them.
SAAS Ecommerce competition
India already has slew of SAAS Ecommerce platforms that include Infibeam’s BuildaBazaar, Shopify, Martjack, Zepo.in, Shopnix, 39 Shops etc. Buildabazaar seems to be leading the pack with nearly 20,000 businesses using their platform. With Bigcommerce’s entry into India, this space has become even more crowded.
However, the market opportunity in this space is huge and growing further. The success of these platforms will come down to one factor. Success of online shops built on their platforms. If these SAAS platforms are able to ensure that online shops get good traffic on their sites, they will be successful. Pricing will also play an important role. Bigcommerce’s entry price seem to be tad lower than others, who have upwards Rs. 2000 entry fees.
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