2013

RBI had come up with number of policy changes earlier this year for overseas debit and credit card transactions to curb spate of online banking transaction frauds. Some of the major changes included mandatory enablement of EMV chip &…

Most often, people get confused between being an Entrepreneur or a Freelancer. Although in both the cases the person is fiercely independent and they work for themselves, maybe managing a team and/or hiring people. But if we observe the…

For all the talks of unity, it so happens sometimes that the tact of politicians seem right- We are divided at the core. For those who do not know, recently, an ad was posted on 99acres.com which stated as follows: “Excellent brand…

Dhingana, Pune based Indian music streaming service has partnered with Idea cellular to offer unlimited music downloads streaming to Idea subscribers without incurring any data charges. With mobile tariff’s set to increase, Mobile VAS…

In the age of Internet, trends change faster than blink of an eye and businesses are evolving faster than ever. By the time you realize that a technology or business trend is emerging, something else is already come up to disrupt the…

Here is a quick wrap-up of the posts that were published on trak.in last week. Hope you had a great festive last week! Gecko is most probably the first Indian born hardware device which is getting unprecedented global attention. It has…

IPOs or Initial Public Offerings are exciting because it is just like a lottery. Investors buy the lottery tickets years in advance, hoping that when the curtains are raised, they hit jackpot. And one such jackpot has been won by a…

Empowerment of Indian women is still a debatable issue in the country. At a time when only 26.6% of all Indian women above 25 are able to get secondary education and when Parliament has only 10% women representatives, it is hard to think…

The ubiquitous ‘What’s Up’, meaning what is going on/how are you was exploited beautifully by the King of Beers Budweiser in their WASSUP campaign. Then, in 2009, two former employees of Yahoo! created something on the same name which…

With the call rates lowest in the world and people shifting to apps like Whatsapp from messaging, the telecom sector needs to come up with innovative Value added services (VAS) for people to use and generate revenues for the company.…