According to the survey carried out by Nielsen Global, Consumers trust Newspaper Advertising more than Online Advertising. Infact, just 1/3rd of the consumers actually trust online banner and video ads.
Mobile Text Ads (SMS type) are trusted the least with less than a quarter of consumers showing some degree of trust.
Aside from brand Web sites (trusted by 70 percent of online consumers globally), sponsored search links, video ads, banner ads and mobile text ads are at the bottom of the trust league.
Although Newspaper Advertising is the only one where the trust has fallen over last 2 years, it still reigns supreme when it comes to trust in paid form of advertising.
Territories Showing the Most Trust by Paid Advertising Channel
Although Globally, Newspaper advertising is trusted by 63% people, in India it is more significant and tops the chart with 77% of consumers trusting it.
Also, in India Mobile text Ads are trusted most in the world with 43% Indian consumers showing faith in the Medium
Here is the complete survey released by Neilsen on Global trust in Advertising.