While I was reading this post on Techcrunch today, I was wondering about the health of Indian Newspaper Ad Sales compared to that of US, and I was quite surprised with what I found.
Indian Newspaper Advertising is not only healthy at present, but is also expected to grow at a decent pace for atleast next 5 years.
Here are some of the graphs and reports that would shed some light on what is in store for Newspaper Advertising in India.
If you have read the Techcrunch article, the Newspaper Ad sales have been plummeting in USA since 2006, the current being the lowest with negative growth of close to 30%. In contrast, Indian Newspaper Ad sales have been growing constantly over last 5 years.
The KPMG-FICCI report puts the growth of Indian print media at a respectable 9% over next 4-5 years.
Interestingly, the projected compounded annual growth of Gaming is the highest with 33.3% followed by Internet which stands at 27.9% CAGR. That should really put smile on a lot of faces :)
The Print Media Ad sales growth have even better projections. They are estimated to grow at a CAGR of 10% for next 4-5 years !
And some thing that will really put a smile on my face is the figure for Internet Advertising, slated to grow at 28.1% CAGR …sweeeet :)
So, all in all – Indian Media – be it print, television or Internet are looking at very robust next 4-5 years. Although, 2009 seems to be a low point in terms of growth- coming years are quite promising.
Source: 1