Which is the most creative television advertisement in India till date ?

There is something I enjoy in India that most of the other people hate.

The Indian TV commercials.

I find them very very creative. Some of the best advertisements in recent years have been from Pepsi and Coke. The rivalry between these two soft drink giants in India has bought out the best of creativity in their TV commercials.

The Indian TV advertisement market size is estimated to touch 3 billion dollars (12,000 crore rupees) in year 2007.

The following advertisement is my choice of best creativity in Indian TV advertising. Many of the readers may not agree,however, according to me it has an exaggerated creativity and brand image that Happydent white chewing gums has created due to these ads is just amazing ! This one is actually third ad in their series. The earlier two got progressively better (The Photoflash by teeth and the Cow Teeth), but I thought this was way better than previous two and very expansive. I have not been in India in last year and half, so if there is another ad which has come in, please let me know !