Earlier this week, the global video sharing platform YouTube announced that starting next year, it will allow qualified creators on the platform in India to curate their content and offer paid as well as free learning courses to the audience here.
This is because learning is a ‘top priority area for YouTube’, pitches the Director of YouTube India, Ishan John Chatterjee, adding that almost 60 million videos in YouTube India are focused on learning and skilling content.
Through this move, creators on the California, US-based video sharing platform will be able to provide a better curated, structured and a comprehensive learning document and experience to audiences.
The new phase of generating such learning content on YouTube by creators will be rolled out in the upcoming months, which is initially set to launch in the beta phase.
“”Learning has always been a huge priority for YouTube. We are already the world’s largest platform for learning and skilling content around the world,” said Chatterjee.
The initial round of the beta version would be led by creators including Speak English With Aishwarya, LearnoHub and Telusko, among others, providing content ranging from courses from academic as well as vocational subjects across different regional languages in India.
Nearly 50% Indians made use of YouTube’s content for skill building and career building in 2021, showing the reliance of the country’s audience-set on the platform’s study materials.
Through the new launch, YouTube will give a headstrong competition to domestic edtech giants like Unacademy, Byju’s and PhysicsWallah.
“I always wanted to build a free learning platform and make quality education affordable and accessible to all. YouTube as a platform enabled me to create quality educational content and make it accessible to millions. I am excited to expand my repertoire of learning content with Courses and bring even more immersive content for my community, stated Roshni Mukherjee of LearnoHub.
The payment mode to such creators will be as such that YouTube will share revenue with the “same kind of principles” that they have with other creators with a majority of the revenue paid out to the creator, stated a Moneycontrol report.
