Meta has officially launched WhatsApp Plus in India, marking the messaging platform’s first paid subscription service for consumers. The new offering is aimed at users who want a more personalised WhatsApp experience through exclusive themes, app icons, stickers and notification sounds, while keeping the core messaging service free for everyone. The subscription is priced at ₹79 per month and is available for both Android and iPhone users.
The launch is part of Meta’s broader strategy to introduce premium subscription offerings across its family of apps, including WhatsApp, Facebook and Instagram. Unlike business-focused features or productivity tools, WhatsApp Plus focuses primarily on personalisation and visual customisation.
What Is WhatsApp Plus?
WhatsApp Plus is an optional subscription that enhances the look and feel of the messaging app without altering its core functionality. Users can continue sending messages, making calls, sharing media and using end-to-end encryption without paying for the service.
The subscription is designed for users who want greater control over the app’s appearance and user interface. Those who choose not to subscribe will continue to receive all standard WhatsApp features at no cost.
Exclusive Features for Subscribers
One of the biggest attractions of WhatsApp Plus is access to 18 exclusive colour themes. Users can choose from options such as Vibrant Blue, Royal Purple, Forest Green and Fuchsia Pink to customise the app’s appearance.
Subscribers also receive 14 exclusive app icons that replace the traditional WhatsApp logo with alternative designs. In addition, the service includes 10 premium notification sounds and ringtones, offering a more personalised experience. Exclusive sticker packs are also part of the package, giving subscribers access to content unavailable in the free version.
Additional Convenience Features
Beyond cosmetic changes, WhatsApp Plus introduces a few usability enhancements. Subscribers can pin up to 20 chats at the top of their chat list, exceeding the standard limit available to free users.
The service also provides additional options for organising and customising chat lists, making it easier for users to manage conversations according to their preferences.
Free Trial Available
Meta is offering new subscribers a one-month free trial before the ₹79 monthly charge begins. Users can subscribe through the Settings section of WhatsApp, where the new subscription option is gradually being rolled out across India.
Industry observers view the launch as Meta’s attempt to diversify revenue streams while maintaining WhatsApp’s free-to-use model for its massive user base.
Summary
WhatsApp Plus has launched in India at ₹79 per month, offering users a premium customisation experience. Subscribers gain access to exclusive themes, app icons, ringtones, sticker packs and enhanced chat organisation tools. The service does not affect WhatsApp’s core messaging, calling or privacy features, which remain free. New users can also try the subscription free for one month before paying the monthly fee.
