Whatsapp Business Chats Can Be Now Manipulated With "Commands", A New Feature From Meta


Radhika Kajarekar

Radhika Kajarekar

Feb 15, 2024


Social networking platform WhatsApp is releasing a new feature, which is called “Commands.”

This feature is for business accounts that use Cloud API to improve interaction with customers.

Whatsapp Business Chats Can Be Now Manipulated With "Commands", A New Feature From Meta

How will this feature work? What does it do? Read on to find out!

Whatsapp Releases New Feature “Commands”

“Commands” is a new feature that WhatsApp is rolling out for business accounts that leverage the Cloud API to improve customer service.

As per WABetaInfo, “In our opinion, this feature marks a significant stride in improving customer-business interactions, providing businesses with a new tool to enhance communication and user experience. The integration of commands offers a dynamic and customizable approach for businesses to engage effectively with their customers, facilitating quicker responses and more personalized interactions.”

The most recent iterations of WhatsApp for iOS and Android are compatible with the feature, which is presently being rolled out. Only business accounts using the official WhatsApp Cloud API can access this feature.

Businesses can customize text strings with commands to improve customer service. Companies can specify up to 30 commands, with a maximum of 32 characters for each, and 256 characters for hints. When users input a forward slash while interacting with a business solution, commands are shown in a list.

The feature offers a dynamic and adaptable communication approach with the goal of enhancing customer-business interactions. Businesses can customize text strings with commands to improve customer service.

Up To 30 Commands Can Be Specifed

Companies can specify up to 30 commands, with a maximum of 32 characters for each, and 256 characters for hints. When users input a forward slash while interacting with a business solution, commands are shown in a list.

The feature offers a dynamic and adaptable communication approach with the goal of enhancing customer-business interactions. Companies can use commands to help customers with specific services, personalize interactions, and enable faster responses.

Although it might be difficult at first to locate companies that have implemented commands, there are several advantages to consider, such as improved customer engagement and increased productivity.

Customers using the official WhatsApp Cloud API to communicate with business accounts and who have installed the most recent versions of WhatsApp for iOS and Android are eligible for the commands feature.


Radhika Kajarekar
Radhika Kajarekar
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