Vivo Is Biggest Smartphone Brand In India; Samsung Slips To #3

Sheetal Bhalerao

Sheetal Bhalerao

May 14, 2024

For the January-March quarter of 2024, China’s Vivo emerged as India’s top smartphone brand.

Vivo Is Biggest Smartphone Brand In India; Samsung Slips To #3

Vivo Aced The Game

The results displaced Korea’s Samsungbas it had slipped to third place, despite the premiumisation trend picking up pace.

In the meantime, Vivo cornered a 19 percent share of the market which is driven by its 5G leadership.

 Xiaomi, another Chinese firm, and Samsung stood at the second and third position at 18.8 percent and 17.5 percent share, according to the market research firm Counterpoint Research.

In a report released on May 9, senior research Analyst Shilpi Jain said, “During the quarter, India’s smartphone market reached its highest ever Q1 value. The growth was driven by the strengthening trend of premiumisation, with consumers upgrading to higher-value smartphones across price tiers.”

Further, the report mentioned that the key original equipment manufacturers (OEMs) are diversifying channel strategy, having a focus on both online and offline channels.

People Are Buying Pricier Smartphones

Samsung continued to maintain its leadership in terms of volume share, hence leading the market in terms of value with a one-fourth share as its phones are pricier than those of Vivo and Xiaomi.

Samsung’s average selling price (ASP) at $425 (around Rs 34,487) was its highest ever, again driven by its leading position in the above Rs 20,000 segment.

Here it indicates a higher ASP which simply means that people are buying pricier phones, also known as premiumisation.

For this time period, iPhone maker Apple also had a record quarter in India in terms of value.

Again leading the premium segment in value and volume terms, driven by the latest iPhone 15 series, especially in offline channels.

They had witnessed a reduction with a 19 percent value market share, down from 22 percent in the same period of 2023.

Contrary to this, Xiaomi’s shipments grew 28 percent year-on-year.

This segment is driven by a leaner and streamlined portfolio and a proactive offline channel strategy. 

The brand has witnessed its value market share grow 4 percentage points to 18 percent in the first quarter, as per the report.

In the case of Chinese phone maker, Oppo, it came in fourth with a 10.1 percent volume share, down from 12 percent in 2023. 

Realme on the other hand cornered 9.9 percent, an 18 percent growth from last year.

But best growth is witnessed by Nothing as it grew the fastest at 144 percent due to its new mid-segment model Nothing (2a). 

When it comes to Motorola, its shipments grew 58 percent, while Transsion grew 20 percent from the year-ago quarter.

Sheetal Bhalerao
Sheetal Bhalerao
  • 605 Posts

Subscribe Now!

Get latest news and views related to startups, tech and business

You Might Also Like

Sep. 8, 2022

Samsung Launches The Wall All-In-One and Flip Pro: Is This The Future Of Display Technology?

Samsung has launched The Wall All-In-One – the modular MicroLED it says is revolutionizing the future of display and the Flip Pro, which is an interactive display. Both were unveiled at the InfoComm India 2022 which is India’s Professional AudioVisual (Pro AV) and Systems Integration Technology Exhibition. This took place in Mumbai from September 5-7. […]

Jul. 28, 2022

Google Street View Launches In India Across These 10 Indians Cities! Plans To Expand To 700,000 Kms, 50 Cities In 2 Years

Google’s Street View is finally available in India a decade after it was prevented from capturing data for its Street View services. Second coming Street view offers a 360-degree interactive panorama feature initially for 10 Indian cities with data from local partners Tech Mahindra and Mumbai-based Genesis International. Its entry into India is facilitated by […]

Jul. 10, 2022

This Electricity-Free Cooler Developed By IIT Researchers Can Replace Air Conditioners! How It Work?

Indian Institute of Technology Guwahati researchers have built a ‘Radiative Cooler’ which does not require electricity to operate. This is an affordable and efficient ‘passive’ radiative cooling system that can serve as an alternative to ACs. The coating material is an electricity-free cooling system that can be applied in the rooftops and functions during both […]

Jun. 27, 2022

This New Battery Will Enable Electric Cars To Run 1000 Kms In Single Charge! Will This Transform Electric Mobility?

Chinese company Contemporary Amperex Technology Co Ltd (CATL) has developed a battery that gives EVs a driving range of over 1,000 km or 621 miles on a single charge. About the company The company is China’s leading automotive lithium-ion battery maker. Tesla, Volkswagen, BMW, and Nio are among the companies for which CATL supplies batteries. […]

Recent Posts

Related Videos


Subscribe Now!

Get latest news and views related to startups, tech and business

who's online