Tata Motors is reaffirming its commitment to electric vehicles (EVs), calling them the “destination technology” and pledging to double down on their development. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, emphasized the company’s strong EV focus but clarified that hybrids remain under consideration, depending on market demands. While battery electric vehicles remain the company’s top priority, Chandra noted that hybrid powertrains could be introduced in select product lines for reasons beyond emissions—such as performance and competitiveness.
Tata Motors Keeps Hybrid Option Open Amid Strong EV and CNG Focus
Tata Motors currently categorizes hybrids within its petrol powertrain mix and views them as a potential strategic response in specific market segments. “If competitiveness requires us in certain segments to bring hybrid, we’ll bring it,” said Chandra, adding that the company isn’t against any technology but is critical of incentives that favour one technology over others, particularly when alternatives may already be commercially viable.
According to Tata’s projections, EVs are expected to contribute 30% of the company’s total sales in the near future. This will be followed closely by CNG vehicles at 27%, while diesel models are expected to comprise 6–10% of the total. The remainder will include petrol and hybrid models.
Tata Motors Adopts Flexible Strategy, Balancing EV Ambitions with Hybrid Readiness
While maintaining a technology-agnostic approach, Tata Motors remains agile, ready to adapt its product offerings in response to evolving consumer demand and regulatory landscapes. Hybrids, in this context, are viewed as a tactical addition to bolster the company’s internal combustion engine (ICE) lineup, without detracting from its aggressive EV strategy.
Summary:
Tata Motors is doubling down on electric vehicles, aiming for 30% of future sales, while keeping hybrids as a flexible option for select segments. The company maintains a tech-agnostic stance, ready to adapt to market and regulatory shifts, with CNG and petrol also playing key roles in its powertrain strategy.
