Paytm Renames Its Ecommerce Division To Pai Platforms: But Why?


Mohul Ghosh

Mohul Ghosh

Feb 14, 2024


Paytm e-commerce undergoes a significant transformation, renaming itself as Pai Platforms following approval from the Registrar of Companies.

Paytm Renames Its Ecommerce Division To Pai Platforms: But Why?

This strategic rebranding reflects the company’s evolving focus and vision in the e-commerce landscape. Additionally, the alleged acquisition of ONDC seller platform, Bitsila, underscores Pai Platforms’ commitment to strengthening its commerce ecosystem, enhancing its position as a leading buyer platform within the ONDC network.

However, Paytm has denied this news. “We firmly deny the news of Paytm’s proposed acquisition of Bitsila. The said news is entirely misleading,” a Paytm spokesperson

Key Personnel Changes and Ongoing Crisis:

Amidst these developments, notable changes in Paytm’s leadership emerge, with reports of Shinjini Kumar and Manju Agarwal’s resignation from Paytm’s payments bank board. These departures coincide with Paytm’s ongoing crisis triggered by RBI’s directive barring PPBL from accepting fresh deposits and continuing banking services after February 29 due to non-compliance. Despite efforts to engage with regulatory authorities and seek resolution, Paytm faces uncertainty as it navigates through its current challenges.


Mohul Ghosh
Mohul Ghosh
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