In a sweeping move to regulate digital discourse, China has implemented a new law mandating influencers to verify their professional credentials before discussing topics like health, law, education, and finance online. The Cyberspace Administration of China (CAC) says this law, effective October 25, aims to curb misinformation and promote accurate, trustworthy content on platforms such as Douyin, Weibo, and Bilibili.
The Rules: Proof, Verification, and Responsibility
Under the new regulation, influencers must submit valid proof of their expertise—including degrees, professional licenses, or certifications—before publishing content in restricted domains.
Social media platforms will now be legally responsible for verifying these qualifications and ensuring that posts carry clear citations and disclaimers, especially if they reference academic studies or use AI-generated content.
Additionally, advertising for medical products, supplements, and health foods has been banned to prevent disguised promotional content.
Authenticity or Digital Censorship?
Officials claim the measure is about accountability and accuracy, but many observers interpret it as a form of digital censorship. By restricting who can speak on certain subjects, the state could effectively control narratives and limit public debate.
Experts also note the vagueness in defining “expertise”, giving authorities broad discretion in deciding which voices qualify as legitimate — a move that could marginalize independent or dissenting creators.
A Global Question of Credibility
This regulation comes at a time when influencer-driven information rivals traditional expertise. Millions turn to creators for financial tips, health advice, and education insights, often valuing relatability over credentials.
While the new rule may boost content credibility, it also highlights a growing global dilemma: how to balance free speech with information integrity in the age of viral content.
What Lies Ahead
As China’s digital ecosystem adjusts to this new standard, the rest of the world will be watching closely. Whether this law sets a precedent for responsible content or tightens the noose of online control could determine the future of influencer regulation worldwide.
