Ola's New Premium Service Promises Zero Cancellation Or 'Operational Hassles'


Sheetal Bhalerao

Sheetal Bhalerao

May 30, 2023


The co-founder and CEO of Mobility major, Ola announced that the company will pilot a new premium service that will offer top cars, drivers, and be free of cancellations, Prime Plus in Bengaluru, on Sunday.

Ola Offering New Premium Services

Initially, the new category will go live with select users, he said.

Ola's New Premium Service Promises Zero Cancellation Or 'Operational Hassles'

Starting Sunday, this service will initially be available for select customers in Bengaluru, Aggarwal said.

Further adding that he will be “using it frequently” to share his experiences of the service on Twitter.

What About The Pricing?

So far, he did not share the details about the pricing of the new service.

Although, in the screenshot of a booking he shared in his tweet, the cost of the trip is cheaper than Mini and other cabs on the platform. 

The Prime Plus is likely to be priced higher than other categories, said the source.

At present Ola is offering services like  Mini, Auto and Bike, also people can book Prime Sedan, Prime SUV, and Rentals on its app. 

The source quoted above said that the company won’t be recruiting new drivers and cars for the new service and will use its existing Neet. 

This new service will be provided by the drivers who have experience in the Ola marketplace also having top ratings and other quality metrics.

 In addition to this, the Prime Plus service will be separate from the electric vehicle (EV) cab service which Ola is set to pilot. 

Before this, the media  reported the ride-hailing company’s plans to start its EV cab service in January.

Its pilot is planned to commence in Bengaluru with around 1,000 cabs. 

This service will be available on the Ola app as a separate category.

In recent times, Ola has witnessed its valuation being marked down by its existing investors. 

On May 11, ET reported that 

The funds managed by US investment firm Vanguard marked down the valuation of Ola by 35% to $4.8 billion on May 11, as per the regulatory Filings with the US Securities and Exchange Commission.

 Besides this, Ola also shut down multiple verticals like food and grocery delivery and second-hand car sales over the past year, After the pandemic.

The move was to focus on its ride-hailing business.


Sheetal Bhalerao
Sheetal Bhalerao
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