Maruti Is Not Sure About Profits From Electric Car Sales In India


Radhika Kajarekar

Radhika Kajarekar

Feb 02, 2025


Although executives admit that EV profitability is still a long-term challenge, Maruti Suzuki is getting ready to introduce the E-Vitara, its first electric vehicle (EV).

Maruti Is Not Sure About Profits From Electric Car Sales In India

Notwithstanding the obstacles, Maruti is committed to promoting EV adoption through localization, cost reduction, and high-range battery technology.

Maruti Suzuki To Introduce Their First Electric Vehicle, E-Vitara

Using continued government subsidies as justification, management acknowledged during the company’s post-Q3 earnings call that EV margins will not soon catch up to those of internal combustion engine (ICE) vehicles.

“If the profit of an EV was equal to that of an IC, why would the government support so much at the centre level and the state level?” The management of Maruti said.

Significant GST reductions and other demand-side and supply-side subsidies are among the government’s support measures, which draw attention to the profitability disparity.

Launching under the high-end NEXA brand, the E-Vitara will have a range of more than 500 kilometers, cutting-edge safety features, and plans to compete on a global scale.

The E-Vitara’s rivals include the Tata Curvv EV, MG Windsor EV, Mahindra BE 6, and the Hyundai Creta EV, which is scheduled to go on sale in January 2025.

According to Maruti executives, “Suzuki’s name is synonymous with reliability, and we have taken a lot of pains to ensure that these problems do not occur.” This underscores the importance of reliability in their EV strategy.

Maruti Analyzes Customer Complaints About Existing EV Models

The company has analyzed customer complaints regarding current EV models and taken action to resolve them while maintaining a high level of customer service.

By preparing mechanics to work with high-voltage systems and introducing roadside assistance and mobile service solutions, Maruti is preparing its dealership and service network to manage the EV transition.

In order to alleviate financial strain as it expands manufacturing, the automaker is assessing its eligibility for the government’s Production-Linked Incentive (PLI) program.

Maruti’s EV expansion is made more complex by ongoing discussions about the next phase of Corporate Average Fuel Economy (CAFE) standards.

While domestic demand showed mixed trends, with strong sales in premium segments and struggling entry-level hatchbacks, Maruti’s exports hit record highs in the third quarter.

With consistent overall growth anticipated for Q4, the company anticipates that these market trends will continue in the near future.

Maruti Suzuki India exceeded analysts’ projections with a 16% year-over-year increase in consolidated net profit to Rs 3,727 crore for Q3 FY25.

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Radhika Kajarekar
Radhika Kajarekar
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