Mahindra and Mahindra has achieved a significant milestone in September 2024, surpassing its long-time rival Tata Motors in monthly sales for the first time in over five years. The company reported sales of 51,062 units, marking a substantial 24% year-on-year growth.
Key Figures:
- September 2024 sales: 51,062 units
- Year-on-year growth: 24%
- Exports: 1,528 units
Tata Motors’ Unexpected Decline
In contrast, Tata Motors experienced a setback in September, with sales dropping to 41,063 units. This represents an 8% year-on-year decline compared to the previous year’s figures.
Tata’s Performance:
- September 2024 sales: 41,063 units
- Year-on-year decline: 8%
Factors Behind the Shift
Mahindra’s Success Drivers:
- Strong demand for SUVs
- Popular models: Bolero, Scorpio-N, XUV700
- Significant contribution from the updated XUV 3XO
Tata’s Challenges:
- Slow customer demand
- Seasonal factors affecting sales
Industry Context
This shift has repositioned Mahindra as the No. 3 player in the Passenger Vehicle (PV) segment for September, trailing behind Maruti Suzuki (144,962 units) and Hyundai Motor India (51,101 units).
Tata’s Response and Future Outlook
Shailesh Chandra, MD of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, acknowledged the industry-wide decline in Q2 FY25. He noted that while registrations picked up towards the end of the month, Tata Motors has adjusted wholesales to align with lower-than-expected retails.
Tata’s Strategic Moves:
- Launch of the Curvv, receiving positive customer response
- Updated Punch with new features
- Introduction of Nexon CNG variant
- Upgraded Nexon EV with a larger battery pack
Looking Ahead
As the festive season approaches, both companies are poised for potential growth. Tata Motors expects the numbers for its new launches to reflect in the coming months, while Mahindra looks to maintain its newfound lead.
Conclusion
The September 2024 sales figures mark a significant shift in India’s automotive landscape. As Mahindra capitalizes on the SUV trend and Tata Motors regroups with new offerings, the competition in the Indian car market is set to intensify, potentially benefiting consumers with more choices and innovations.
