Recently, the Japanese automobile company, Honda launched Elevate in the Indian market at a starting price of Rs. 10.99 lakh (ex-showroom).
Start Of A New Era Of SUVs With The Launch Of Elevate
This seems to be the Japanese carmaker’s attempt to take on the highly competitive mid-size SUV segment.
Besides Elevate, Honda is selling the Amaze and City in the country presently.
It won’t be an exaggeration to say that these sedans were the bread and butter for the company.
But now, the launch of Elevate is said to be followed by the introduction of four more SUVs in a phased manner by the end of year 2030 as a part of the new SUV-centric plan.
The second SUV to debut in the domestic market will be none other than the electrified version of the Elevate, said Honda’s top officials.
For the remaining ones and their launch timeline is set for the next 3 years as per the target set by the company.
4 New SUVs To Look Forward
With the launch of the Elevate, the brand is expecting to pull some good sales volumes.
This will also help in re-establishing its position in the market in addition to gaining the trust of the customers.
Besides, it will also set the right pace for the launch of Honda’s first EV in the country.
So far, the carmaker is tight-lipped about the remaining three SUVs which are a part of the plan.
The speculations are circling in the market that a new sub-4-meter SUV is also on the cards, which will be a replacement for the now-discontinued W-RV.
Whatever be the case, it is safe to say that SUVs will be the prime area of focus for Honda, as it has acquired a significant market share and it is expected to increase further.
Coming to the newly launched Elevate, it is priced in the range of Rs. 10.99 lakh to Rs. 15.99 lakh (ex-showroom).
This mid-size SUV is designed to take on the likes of well-established players including the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara and Toyota Urban Cruiser Hyryder amongst others.
Under The Hood lies the familiar 1.5-litre i-VTEC petrol engine, mated to the option of a manual as well as a CVT automatic gearbox, which is a straight lift-off from the City in the same state of tune.
It is equipped with advanced Continuously Variable Transmission (CVT) – A legendary transmission that delivers a drive that’s both smooth and delightful.
This SUV comes with Honda SENSING, which is an Advanced Driver Assistance System (ADAS) designed to assist you to achieve safe driving. It minimizes the risk of accidents and in some cases, intervenes to avoid or lessen the severity of a collision.