Hero MotoCorp will open new showrooms across the country for its upcoming premium motorcycles, shifting focus to the high-end motorcycle sector.
It will introduce a wide range of new products in other product categories after dominating the 100cc commuter market.
Entering premium segment
The new bikes, as opposed to the present 125cc commuter-friendly range, includes the Glamour and Super Splendour.
The high-end 125cc motorbike may be a sports motorcycle with a highly svelte and muscular appearance.
It will launch a brand-new dealership network devoted exclusively to these new high-end bikes.
The current lot
The current Hero MotoCorp showrooms cater primarily to Splendor and Passion buyers.
As a result, the overall showroom’s feel is not premium.
These new premium showrooms will likely have trained professionals and design and aesthetics that will help the brand position itself as a premium motorcycle brand.
Expanding network
The first 100 showrooms are expected to open in the next few months in the major cities of India.
Creating showrooms to sell Hero bikes and the most affordable Harley makes sense for the brand.
Through this route, the company will have its presence in multiple cities.
Upcoming launches
The Xtreme 160R 4V will be the first bike available.
The next-generation Karizma 210 is expected to be launched in September which will also be sold at these showrooms.
The upcoming Karizma XMR 210 is among the four more bikes that are now being developed.
One of the much-anticipated motorcycles is the Harley Davidson X440, which will debut on July 3.
