Google's Big AI Push: Generative AI Search Is Now Live Across 120 New Countries & Regions


Sheetal Bhalerao

Sheetal Bhalerao

Nov 11, 2023


AI seems to be the new talk of the town and considering the same, American technology giant, Google just announced that it’s bringing Generative AI in search to more than 120 new countries and territories. 

Google's Big AI Push: Generative AI Search Is Now Live Across  120 New Countries & Regions

Google Search Generative Experience Launch

This move by Google is going to provide the Search Generative Experience (SGE) which is so far the largest international expansion.

Initially, SGE became available only in the US, but recently it was expanded to India and Japan. 

As per the latest update, it is made available in a lot more places, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa.

Youncan go through the full list of countries and territories  here.

If you want to experience this right now if you belong to the new country, you can enable SGE in Chrome on desktop by going to Search Labs. 

Further, access will be provided through the Google app on Android and iOS over the coming weeks.

In order to celebrate the expansion, Google has enabled four new languages for everyone using SGE including Spanish, Portuguese, Korean, and Indonesian.

Besides this, you can ask follow-up questions directly from the search results page. 

Further exploring a topic, you can see your prior questions and search results, including search ads, in dedicated ad slots throughout the page. 

This latest update for Google will roll out over the coming weeks, starting first in English in the US.

More Features To Look Forward

In addition to that there are some features which are coming soon.

For instance, if you ask SGE to translate a phrase in which some words can have multiple meanings, you’ll see those terms underlined. 

Simply tapping on any of these words will let the user indicate the specific meaning you had in mind. 

When it comes to this AI-powered translation capability, it is first launching in the US for English to Spanish translations, and more countries and languages will be supported in the future.

In addition to this, on relevant searches regarding coding and health, certain words will be highlighted and when you hover over them you’ll see a preview of their definition or related images.

It is noteworthy here that this update will be rolling out over the next month in English in the US, with more countries and languages following soon.


Sheetal Bhalerao
Sheetal Bhalerao
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