With the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices, Google is ramping up its connected TV advertising offerings.
Why Does It Matter?
With over 150 million people watching YouTube on their TV screens each month, the connected TV viewing is on the rise.
On top of this, the new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.
Through Google’s advanced ad tech, premium inventory and integrated YouTube buys, Google TV network is a rapidly scaling connected TV audience for advertisers.
Establishing an early presence allows advertisers to future-proof their TV strategy.
Google Expands Ad Opportunities on Google TV
The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.
- There shall be 6-second non-skippable bumper ad formats, with more formats coming
- With an average of 75 minutes per day on Google TV’s free channels, 60% of U.S. households now watch free, ad-supported streaming channels
- The inventory is available to buy through Google Ads and Display & Video 360, alongside YouTube reservations.
Not just this, but the company also allows Google to monetize its growing Google TV footprint across devices from brands like Sony, TCL, Hisense and its own Chromecast.
With viewership shifting from traditional TV to streaming, Connected TV ad spending continues to surge and with this Google is planning to provide a one-stop shop for advertisers to reach audiences across its YouTube and TV screen inventory.
