Google is gearing up for the global launch of its highly anticipated Pixel 9 series on August 13, with the India launch scheduled for August 14. This time, Google is making a strategic shift by reintroducing its smartphones to offline retail stores in India, a move aimed at boosting sales and catering to a broader audience.
Offline Availability: A Strategic Move
For the first time in years, Google will offer its Pixel smartphones at offline retail stores in India, specifically at Reliance Digital and Croma. This decision is significant as it marks Google’s effort to reach customers who prefer the in-store shopping experience over online purchases. Both Reliance Digital and Croma have already set up landing pages on their e-shopping portals for pre-booking the Pixel 9 series. Customers can register their interest and secure their devices at their nearest retail stores once pre-booking begins.
Speculations Surrounding the Indian Launch
While Google is launching four models globally, including the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold, there is speculation that only two models will make it to the Indian market. Teasers and listings on Flipkart and other online platforms suggest that only the Pixel 9 Pro XL and Pixel 9 Pro Fold may be launched in India. This move could be part of a targeted strategy by Google, focusing on the high-end models to capture a specific segment of the Indian market.
Pre-Booking and Availability
In addition to offline retail, the Pixel 9 series will also be available for pre-booking on Flipkart, which remains Google’s official online partner in India. A dedicated microsite on Flipkart hints at the imminent launch, with pre-orders expected to open shortly after the official announcement. This dual-channel availability—offline and online—will provide customers with multiple options to purchase the Pixel 9 series.
Conclusion
Google’s decision to reintroduce its Pixel 9 series to offline retail stores in India is a calculated move to broaden its market reach. By offering the devices at Reliance Digital and Croma, alongside online platforms like Flipkart, Google is catering to a diverse customer base. However, with only two models expected to launch in India, it remains to be seen how this strategy will play out in terms of sales and market penetration. The upcoming launch will undoubtedly be a pivotal moment for Google’s smartphone strategy in India.
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