In a major development in the artificial intelligence race, Apple is reportedly planning to integrate Google’s Gemini model into a revamped version of Siri, marking a rare partnership between the two tech giants. According to Bloomberg’s Mark Gurman, the upgraded Siri will be unveiled around March 2026 as part of Apple’s broader “Apple Intelligence” initiative.
A Rare Collaboration Between Rivals
The upcoming Siri overhaul represents a strategic alliance between Apple and Google—two long-time competitors in mobile and AI ecosystems. Apple is said to be working closely with Google to create a customized version of the Gemini model that will enhance Siri’s conversational intelligence and web search capabilities. Reports suggest that Apple will pay Google for this specialized integration, signaling a practical rather than ideological shift in its AI approach.
Transforming Siri Into a Smarter Assistant
Siri’s Gemini-powered upgrade is being described as one of the most significant overhauls in its history. The new version is expected to handle multi-step reasoning, contextual understanding, and more complex queries—capabilities that current versions struggle with. Apple’s aim is to elevate Siri from a voice-command interface into a proactive, intelligent assistant woven deeply across its ecosystem.
Despite the excitement, analysts note that success will depend on performance and public reception. Siri’s reputation has long suffered from reliability issues, and Apple will need to prove that the new model can deliver consistently across devices without compromising privacy.
Apple Intelligence: The Bigger Picture
This collaboration is part of Apple’s broader Apple Intelligence framework, which seeks to integrate AI across the company’s hardware and software ecosystem. Alongside Siri’s relaunch, Apple is expected to unveil a smart home display, an updated Apple TV, and a new HomePod mini—devices designed to showcase its next-generation AI capabilities.
Industry watchers view this move as Apple’s pragmatic step to keep pace with competitors like OpenAI, Microsoft, and Amazon, all of whom are pushing rapidly into the consumer AI space. The partnership also underscores how developing and maintaining frontier AI models has become so resource-intensive that even the largest tech firms are choosing collaboration over isolation.
Summary:
Apple plans to integrate Google’s Gemini AI model into a redesigned Siri under its “Apple Intelligence” program, set to launch in 2026. The collaboration aims to make Siri more context-aware and capable of handling complex queries, marking one of the assistant’s most ambitious upgrades and signaling a rare Apple-Google partnership in AI.
