Mark Zuckerberg intends to integrate AI into Meta’s products, including Facebook, Instagram, WhatsApp, and the Metaverse.
Vision of the future
He shared his vision of a future where AI isn’t a singular product but a practical tool integrated across the board.
He has ideas of using AI in advertising, aiding social interactions, and even simplifying complex tasks in the Metaverse.
A different approach
Zuckerberg’s vision represents a shift in how people and businesses interact online.
This includes AI chatbots serving as social assistants to AI tools helping brands negotiate advertising deals.
This concept differs from the “one-size-fits-all” approach in favor of personalized AI experiences.
Advertising with AI
He spoke about an AI that creates ad units based on simple user inputs.
The way this will work is that advertisers can put forward their offering, and the AI will craft an ad unit to connect them with the right audience.
Zuckerberg states:
“In the future, if you’re advertising on our services, do you need to make your own ad creative?
No, you’ll tell us, okay, I’m a dog walker, and I’m willing to walk people’s dogs, and help me find the right people and create the ad unit that will perform the best.”
The Metaverse
Coming to the Metaverse, he predicted that AI will play a role in simplifying complex tasks such as coding.
Users can describe the worlds they want to create, and the AI will generate the code for them.
“So natural language becomes the interface we use for all the ways we interact with the computer, with the digital,” Zuckerberg said, highlighting the technology’s transformative potential.
Availability
Meta’s initial consumer-facing tools are expected to launch this year.
However, it should be noted that this tech is not without its risks.
Zuckerberg believes that while people using AI tools for harmful purposes is a legitimate concern, existential threats aren’t imminent.
