[Exclusive Interview] This Production House Is Enticing Millennials & Gen Z With Unique, Daring Video Content

Recently, we interacted with Santosh Kher, Founder, Creative Viibe – a unique production house that is creating ripples across the hemisphere with creative and daring movies, web series and more.

Here are the interview highlights:

1. Can you share with us your journey from your early passion for drama to becoming an entrepreneur and founder of Creative Viibe Productions?

My journey from a budding passion for drama to founding Creative Viibe Productions has been a dynamic one. It all began with my involvement in inter-college dramas, which ignited my love for the performing arts. However, life led me down a corporate path where I focused on building my career. But the desire to be a part of the entertainment industry never faded; it remained a silent but persistent dream.

Eventually, that lingering aspiration took center stage, and I decided to dive into the world of movie production. And thus, Creative Viibe was born. The transition from corporate life to entrepreneurship was challenging, but I felt a deep calling to bring stories to life through film. This journey has been a fulfilling blend of my passion for drama and my drive to create something impactful.

2. What inspired you to establish Creative Viibe Productions, and what was your vision behind it?

The inspiration behind the inception of Creative Viibe Productions stemmed from a burning desire to make a meaningful contribution to the world of entertainment. My vision for the company was clear – to craft diverse and unique content that would resonate with a global audience. Whether through entertainment or education, I wanted our creations to make a positive difference in people’s lives.

The tagline “Bringing ideas to life” encapsulates the essence of Creative Viibe. The logo, depicting the creation of a baby, symbolizes the beauty and purity of bringing ideas to fruition – much like the birth of a new life. Every aspect of our production house, from the name to the content selection, has been meticulously thought out to align with this vision.

3. What do you consider to be your leadership philosophy, and how has it contributed to the success of Creative Viibe Productions?

My leadership philosophy is a blend of Situational Leadership and Servant Leadership. While I am based in Dubai, I strongly believe in the power of delegation. Trusting my team and empowering them to make decisions has been integral to managing Creative Viibe effectively.

This approach has nurtured a creative environment, enabling the team to think outside the box and execute projects flawlessly. In the world of media production, execution can make or break a project, and my philosophy has paved the way for innovative thinking and impeccable execution.

4. The entertainment industry is rapidly evolving, especially with the rise of digital platforms. How do you see the future of content production and consumption?

The digital revolution has transformed the entertainment landscape, necessitating individuals to adapt alongside it. Embracing technological changes is key; the sooner we do, the better we can deliver results. Millennials and Gen Z have redefined content consumption – short attention spans demand impactful storytelling.

In this context, the future of content production lies in creating compelling narratives within concise formats. Visual effects (VFX) will play a pivotal role in enhancing storytelling, providing an immersive experience. To stay relevant, content creators must align with these shifts and prioritize delivering powerful messages in shorter timeframes.

5. Looking back at your journey, what is the most valuable lesson you’ve learned as an entrepreneur and producer?

Reflecting on my journey, the most valuable lesson I’ve learned is the importance of careful assessment before investing in any project. As an entrepreneur, I’ve gained a comprehensive understanding of business dynamics, which has honed my decision-making skills. While the road had its share of lessons, a critical one is to listen to your instincts – if something doesn’t align, it’s okay to step back and avoid hasty decisions.

Ultimately, the entrepreneurial path has enriched my business acumen and reinforced the significance of a thoughtful and discerning approach in the world of media production.

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